Printing with QR Codes
A great way to get more information about your business to clients is to use QR codes in your printed materials. If you aren’t familiar with them, QR codes are similar to barcodes in that they contain data, which is translated by a code reader (that can be downloaded to your smartphone).
A QR code could contain information about your business, such as your website, which would be great to have on handouts, postcards, or posters. These codes are especially helpful when you know that someone isn’t going to be in front of a computer but might still want more information, like at a tradeshow or networking event. QR codes are customizable so that you can use one on a flyer, and then use a different code on something like a tri-fold brochure when you are marketing to a different audience.
If you do a lot of sales or networking for your business, a great use of a QR code would be to have it automatically add your contact information to a client’s phone contacts when it is scanned. Of course, it’s always a good idea to include a small line of text to let someone know what the code is going to do so that you can keep their trust. A small QR code like that would fit perfectly on the back of a business card!
Perhaps you have a large variety of products, but a small sales staff. A great use of QR codes would be to print them on small cards that can be placed in front of each product, and have the codes explain the various functions or benefits when you aren’t able to.
If you’d like to create your own QR code, a great site to use is bit.ly. It allows you see how effective your message is by looking at statistics on how many people use your code to get more information.
If you have any questions, please contact anyone on our staff by calling (512) 231-1321. You can also email us for a quote at tx157@postnet.com.
PostNet Far West
3571 Far West Blvd., Austin, Texas
PostNet Far West Blog 
We recently printed some Realtor signs and left an open spot for a QR code. We print the QR code on removable vinyl so the Realtor can change the code at each property. The QR code directs the interested client to a web page with all the homes information. The Realtor can also track how many times the QR code has been scanned.
We have a lot of ideas on QR codes. Come into the store or send use an e-mail.
David
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